Today we will focus on the architectural retail outlet part of the process ... what could be called

I have to confess something, the truth is that I really miss all the stress caused by the preparation of a parade ... from the sale of the candy Antonio Pernas Group, and the output of the project in 2006 have not resubmitted collections gateway, except for February 2009 where we made a "flirty" show for Now by Maria Freyre (I leave two photos of that day)
I put on record ... parade spring 2006 Antonio Pernas ... thus we stand in the months before the summer of 2005, where we started to prepare the show and everything "wrapped"
At that time happen to sit with the design team and study what can help enhance the collection and assembly retail outlet concept ... we fit logically within that "puzzle" pieces fit together like music, the lights, the "acting "Models of the art press book and invitation, etc ...
We want something retail outlet that is modern, fresh, slightly retail outlet contrasting bringing sophistication to the runway, some architectural ... and yet very clean ... the attention of the audience do not take too much ... the collection is still the protagonist
Today we will focus on the architectural retail outlet part of the process ... what could be called gateway decoration ... ephemeral installation ... project design stage ... scene ... everyone gives it a name, also depending on the type of project that is designed in this parade ... we wanted to raise the base of the set as a draft "ephemeral architecture"
At that time I had this kind of creative process to my architecture firm ... we sat 3 partners to spin the brief ... and seek creative, functional and coherent solutions (difficult retail outlet thing with our young minds fired!) retail outlet ... in this kind of "brainstorming" the craziest arise and it is necessary leaving the craziest ideas to filter what sensible of the absurd .... without departing too much from the briefing
It occurs to us to create a funnel / mega periscopio...una hipersofisticada door ... where the silhouettes of the collection arise ... and have continuity on the floor of the walkway in materials retail outlet and geometries forming doors and are projected onto the floor ... ARCOS win our particular (desired)
We believe that PLS semi-translucent white plexiglass will provide a brutal retail outlet shine to "stage" and that we can draw those lines projecting arches on the ground with geometric black vinyl ... we have it! ... Or so we think
As we agree that we have taken the first step and we like the proposal took her to the computer ... but not the same day, you must clean mind! Vamonos as to give everything retail outlet to the dance floor! completed first phase!
We have our idea "rendered" ... and I'm imagining the outcome ... and I like it ... you just have to solve the budgetary and implementation problems! Apparatus retail outlet almost anything! PANIC TIME!
As all this amount retail outlet "Guirigai" retail outlet with just half hour, which is the time at that time had to mount between parades ... IMPOSSIBLE! Not be able ... the risk of failure is important but that's retail outlet where you say, "I will march!" and we risk
At this stage arrive retail outlet threads to execute ... seeking solutions that meet budget retail outlet ... final choice of material ... suppliers that do not arrive on time ... we are going the time! HYSTERIA!
Then came the big day ... nerves to the skin ... but I treated myself!, And as we have more to think about in the hours! retail outlet (Last details of the collection, music, no lights understands what I want to explain ... missing pairs of shoes!, the first row VIP is saturated me! place while assemble all sitting posters, retail outlet bufff!) ...
Testing retail outlet lights! Should try at least once the effect of color and contrasts retail outlet with bows ... we want to do me no good! SWEATS! Nadal look right now ... and just care about my "look" ... racing backstage to the footbridge are constant ... and if we really do?
Well believe it or not ... always comes ... we must recognize that this time I did not think we were getting but IF COULD ... although I recognize that people watching was sitting retail outlet and recent efforts with vinyl ... more real than watching the end of the assembly itself ... I could only hope that liked the collection, staging and mounting lights sincronizase timming with the music and the parade (output blocks, end carousel ... )
And exaggerating ... really was pleased with the result, especially considering the final suffering ... but it's true that my perfectionism and error I "expected" in the light effect me "twisted" a little gesture. hehehehe ..!
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