The new ad was made by M

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The "Not just any food" campaign was most famous for the 2005 'pudding' ad, which featured a sultry voiceover from Dervla Kirwan, who extolled the virtues of a pudding with an extravagant melting centre.
M&S says it is aiming to "tease the nation s increasingly discerning taste buds" and tap into the wave of food enthusiasm from British consumers from TV programmes like The Great British Bake Off and the trend of posting snaps of meals on social media. READ MORE: Helen Mirren Stars In Stunning New Marks & Spencer Campaign Marks And Spencer Scores Fail Grade For School Uniforms Ads
The new ad was made by M&S's advertising agency, Rainey Kelly Campbell Roalfe/Y&R.M&S's executive director of marketing, Patrick Bousquet-Chavanne, said the ad showcased "the sensual and surprising aspects of food like its textures and movement in a modern, stylish foodworks catalogue and precision format.
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