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Reno-Depot decided to illustrate the range of Sico paint colors available in stores with an external display that interacts with its environment. Indeed, accompanied by his agency Sid Lee, the brand has made an advertisement that uses the color of the sky to provide the corresponding paint color.
For this, a sensor was installed in the electronic panel of the Reno-Depot display to transmit information on the color of the sky and the impact in real time on the panel to display the color shade in the range of Sico paint.
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